{"id":7005,"date":"2025-02-11T02:30:05","date_gmt":"2025-02-11T02:30:05","guid":{"rendered":"https:\/\/www.ibpo.com.my\/?p=7005"},"modified":"2025-02-14T07:25:03","modified_gmt":"2025-02-14T07:25:03","slug":"lelaki-di-sebalik-kejayaan-ibpo-groups-andy-lim-the-edge","status":"publish","type":"post","link":"https:\/\/www.ibpo.com.my\/bm\/the-man-behind-ibpo-groups-success-andy-lim-the-edge\/","title":{"rendered":"Lelaki Di Sebalik Kejayaan IBPO Group, Andy Lim | The Edge Malaysia"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"7005\" class=\"elementor elementor-7005\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-00af703 elementor-section-full_width xts-section-stretch-content elementor-section-height-default elementor-section-height-default\" data-id=\"00af703\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-14c4dda\" data-id=\"14c4dda\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ded0d0d elementor-widget elementor-widget-html\" data-id=\"ded0d0d\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t[xts_html_block id=\"3506\"]\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-86c14ad elementor-section-full_width elementor-section-height-default elementor-section-height-default xts-section-disabled\" data-id=\"86c14ad\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5c446df\" data-id=\"5c446df\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a1e5a17 elementor-widget elementor-widget-shortcode\" data-id=\"a1e5a17\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-shortcode\">\t<div class=\"ibpo-articles xts-single-post-header\">\r\n\t\t<div class=\"xts-post-meta\">\r\n\t\t\t\t\t\t\t\t\t\t<div class=\"xts-post-categories\">\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t<a  class=\"xts-post-category\" href=\"https:\/\/www.ibpo.com.my\/bm\/category\/media\/\" rel=\"category tag\">\n\t\t\t\t\t\tMedia\t\t\t\t\t<\/a>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"xts-post-date\">\n\t\t\t\t\t\t\t<time class=\"published\" datetime=\"2025-02-11T02:30:05+00:00\">\n\t\t\t\t\t11 Februari 2025\t\t\t\t<\/time>\n\t\t\t\t<time class=\"updated\" datetime=\"2025-02-14T07:25:03+00:00\">\n\t\t\t\t\t14 Februari 2025\t\t\t\t<\/time>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\r\n\r\n\r\n\t<\/div>\r\n\r\n\t\t\t<h1 class=\"ibpo-articles xts-post-title xts-entities-title\">\r\n\t\t\t\tThe Man Behind IBPO Group\u2019s Success, Andy Lim | The Edge Malaysia\t\t\t\t<\/h1>\r\n\t\t\r\n\r\n\r\n\t\r\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60bed14 xts-scheme-inherit xts-textalign-inherit elementor-widget elementor-widget-text-editor\" data-id=\"60bed14\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 23-07-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><em>The article below is extracted from the original publication published on The Edge: https:\/\/theedgemalaysia.com\/content\/advertise\/the-man-behind-ibpo-group-success-andy-lim<\/em><\/p><p><strong>The Edge | 10 February 2025<\/strong><\/p><div class=\"caas-da \"><div id=\"sda-INBODYLDRB-e6230343-8b89-32f0-b9e3-eb8ac2aabb631725589892188\" class=\"caas-sda-benji-ad wafer-destroyed\" data-wf-benji-page-context=\"{&quot;pageUrl&quot;:&quot;https:\/\/finance.yahoo.com\/news\/ibpo-group-berhad-introduces-fastest-051400564.html&quot;,&quot;spaceid&quot;:&quot;1183300104&quot;,&quot;site&quot;:&quot;finance&quot;,&quot;hashtag&quot;:&quot;sports;economy&quot;,&quot;lmsid&quot;:&quot;a0770000002lA5sAAE&quot;,&quot;lpstaid&quot;:&quot;e6230343-8b89-32f0-b9e3-eb8ac2aabb63&quot;,&quot;pct&quot;:&quot;story&quot;}\" data-wf-benji-wafer-config=\"{&quot;updateI13n&quot;:true}\" data-wf-benji-config=\"{&quot;positions&quot;:{&quot;INBODYLDRB-e6230343-8b89-32f0-b9e3-eb8ac2aabb631725589892188&quot;:{&quot;id&quot;:&quot;INBODYLDRB-e6230343-8b89-32f0-b9e3-eb8ac2aabb631725589892188&quot;,&quot;path&quot;:&quot;\/22888152279\/us\/yfin\/ros\/dt\/us_yfin_ros_dt_mid_center&quot;,&quot;region&quot;:&quot;index&quot;,&quot;size&quot;:[[728,90],[970,250],&quot;fluid&quot;],&quot;kvs&quot;:{&quot;loc&quot;:&quot;mid_center&quot;}}}}\" data-wf-trigger=\"onLoad\" data-wf-margin=\"100 0\" data-hide-ad-string=\"\"><div id=\"INBODYLDRB-e6230343-8b89-32f0-b9e3-eb8ac2aabb631725589892188\" class=\"wafer-benji-success\" data-google-query-id=\"CMOM-o_1tIgDFeYOgwMdBOwAHw\"><div id=\"google_ads_iframe_\/22888152279\/us\/yfin\/ros\/dt\/us_yfin_ros_dt_mid_center_0__container__\"><div class=\"newsTextDataWrapInner\"><p>Meet Andy Lim, the Founder and Group Managing Director of\u00a0<a href=\"https:\/\/www.ibpo.com.my\/\" target=\"_blank\" rel=\"noopener\">IBPO Group Berhad<\/a>, an award-winning holding company specialising in financial solutions. Recognised as one of Malaysia\u2019s \u2018Fast Moving Companies\u2019 with an impressive estimated market value of RM100 million.<\/p><p>\u00a0<\/p><p><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/2f0n2bLUlmc?si=mLj4Zv4qt_vSGrJ_\" width=\"315\" height=\"560\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p><p>\u00a0<\/p><h3><b>Andy Lim\u2019s Journey From Humble Beginnings<\/b><\/h3><p>But Andy&#8217;s journey to success was far from ordinary. At just 12 years old, he began working as a cleaner to help make ends meet, a responsibility that shaped his resilience and ambition. By the age of 18, he had entered the financial world as a mortgage banker, quickly rising to become one of the Top 10 Bankers at Standard Chartered Bank.<\/p><h3><b>IBPO Group Drives Innovation in Integrated Fusion Financial Solutions\u00a0<\/b><\/h3><p><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-6943 alignleft\" src=\"http:\/\/www.ibpo.com.my\/wp-content\/uploads\/2025\/02\/Photo-2-683x1024.jpg\" alt=\"\" width=\"304\" height=\"455\" srcset=\"https:\/\/www.ibpo.com.my\/wp-content\/uploads\/2025\/02\/Photo-2-683x1024.jpg 683w, https:\/\/www.ibpo.com.my\/wp-content\/uploads\/2025\/02\/Photo-2-200x300.jpg 200w, https:\/\/www.ibpo.com.my\/wp-content\/uploads\/2025\/02\/Photo-2-768x1152.jpg 768w, https:\/\/www.ibpo.com.my\/wp-content\/uploads\/2025\/02\/Photo-2-1024x1536.jpg 1024w, https:\/\/www.ibpo.com.my\/wp-content\/uploads\/2025\/02\/Photo-2-1365x2048.jpg 1365w, https:\/\/www.ibpo.com.my\/wp-content\/uploads\/2025\/02\/Photo-2-scaled.jpg 1707w\" sizes=\"(max-width: 304px) 100vw, 304px\" \/>Fuelled by his vision to make financial services more accessible, Andy founded IBPO in 2012.<\/p><p>Today, under his leadership, the company has grown into a powerhouse with over 300 employees, excelling across various sectors through its subsidiaries in financial services, property, investment, and licensed financing. Together, they deliver an integrated suite of end-to-end services tailored to meet the unique needs of their clients.<\/p><p>In an exclusive interview, Andy Lim shared the inspiration behind his entrepreneurial journey, the turning points that defined IBPO\u2019s success, and how he continues to drive innovation across diverse industries. He also offered a glimpse into his leadership philosophy, the lessons he\u2019s learned, and his vision for IBPO\u2019s future in a rapidly evolving digital landscape.<\/p><p>This interview has been condensed and edited for clarity.<\/p><div id=\"attachment_6944\" style=\"width: 2570px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-6944\" class=\"wp-image-6944 size-full\" src=\"http:\/\/www.ibpo.com.my\/wp-content\/uploads\/2025\/02\/Photo-3-2-scaled.jpg\" alt=\"\" width=\"2560\" height=\"1368\" srcset=\"https:\/\/www.ibpo.com.my\/wp-content\/uploads\/2025\/02\/Photo-3-2-scaled.jpg 2560w, https:\/\/www.ibpo.com.my\/wp-content\/uploads\/2025\/02\/Photo-3-2-300x160.jpg 300w, https:\/\/www.ibpo.com.my\/wp-content\/uploads\/2025\/02\/Photo-3-2-1024x547.jpg 1024w, https:\/\/www.ibpo.com.my\/wp-content\/uploads\/2025\/02\/Photo-3-2-768x410.jpg 768w, https:\/\/www.ibpo.com.my\/wp-content\/uploads\/2025\/02\/Photo-3-2-1536x821.jpg 1536w, https:\/\/www.ibpo.com.my\/wp-content\/uploads\/2025\/02\/Photo-3-2-2048x1094.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><p id=\"caption-attachment-6944\" class=\"wp-caption-text\">Over 180 guests including key partners, clients, and stakeholders from leading banks, financial institutions, credit reporting agencies and media representatives joined Andy Lim, Founder and Group Managing Director of IBPO Group Berhad to celebrate the official opening of the company\u2019s brand-new head office at Mercu Aspire, the tallest and most prestigious corporate space within the MSC Malaysia Cybercentre, KL Eco City.<\/p><\/div><\/div><div class=\"newsTextDataWrapInner\"><br \/><div><h4><strong>What inspired you to become an entrepreneur, and how did your journey begin?<\/strong><\/h4><p><span style=\"font-weight: 400;\">From a young age, I never thought that I would become an entrepreneur. I\u2019m actually born from a really poor family. Can you imagine my first job was at the age of 12 years old? My first job was actually a cleaner. Yes, a lot of people never thought that &#8211; they thought I actually graduated from a top university. In fact, I just graduated from high school, SPM level.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Everything I had to learn from zero without any support, no financial support and no business experience at all. I have to really put in a lot of effort to learn from zero to today. But of course, I think I have managed to find a purpose in my life that I want to achieve &#8211; to be able to help people on financial freedom and improve the financial literacy rate in Malaysia.<\/span><\/p><div id=\"attachment_6946\" style=\"width: 2058px\" class=\"wp-caption alignnone\"><img decoding=\"async\" aria-describedby=\"caption-attachment-6946\" class=\"wp-image-6946 size-full\" src=\"http:\/\/www.ibpo.com.my\/wp-content\/uploads\/2025\/02\/Photo-4.jpg\" alt=\"\" width=\"2048\" height=\"1364\" srcset=\"https:\/\/www.ibpo.com.my\/wp-content\/uploads\/2025\/02\/Photo-4.jpg 2048w, https:\/\/www.ibpo.com.my\/wp-content\/uploads\/2025\/02\/Photo-4-300x200.jpg 300w, https:\/\/www.ibpo.com.my\/wp-content\/uploads\/2025\/02\/Photo-4-1024x682.jpg 1024w, https:\/\/www.ibpo.com.my\/wp-content\/uploads\/2025\/02\/Photo-4-768x512.jpg 768w, https:\/\/www.ibpo.com.my\/wp-content\/uploads\/2025\/02\/Photo-4-1536x1023.jpg 1536w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/><p id=\"caption-attachment-6946\" class=\"wp-caption-text\">IBPO Group Berhad signed an official partnership agreement with CTOS Data Systems to improve financial health among Malaysians, providing 50,000 free credit score reports exclusively for IBPO customers.<\/p><\/div><p><b>You started venturing into the financial world at a young age. What made you want to venture into the financial services industry?\u00a0<\/b><\/p><p><span style=\"font-weight: 400;\">Honestly speaking, I never thought that before because as I said earlier, I was born from a poor family. I got no choice\u2026 I have to find a job to feed my family and myself, for school and everything.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">I am from Sungai Petani, Kedah, (and) my first official job is in KL. Can you imagine that, the moment I came to KL, I don&#8217;t even know how to speak fluent English and I\u2019m not even able to communicate well with my colleagues in the telemarketing companies that I worked at before.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">So, I started in this financial sector as a telemarketer at one of the biggest outsource telemarketing companies 20 years ago. I switched from a telemarketing firm into the banking industry, joining Standard Chartered Bank as a mortgage banker. That&#8217;s how I started in the financial sector until today.\u00a0<\/span><\/p><p><b>Every entrepreneur faces big moments that change everything in their journey. What would you say was the turning point that shaped the future of IBPO?\u00a0<\/b><\/p><p><span style=\"font-weight: 400;\">When we first started this company, we started as a financial consultancy company. I think the big change is that we kept evolving since the pandemic. Today, IBPO is almost 13 years old.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">During the pandemic I started to realise that we have to do something different, we have to change the way we work, the way we organise and manage the business, because the world is never the same again. We have to change &#8211; be more dynamic, aggressive and the most important I think is the technology you want to invest into.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">We want to be something special and unique in the market, that\u2019s the reason why we brought <\/span><a href=\"https:\/\/theedgemalaysia.com\/content\/advertise\/fusion-finance-by-ibpo-to-help-malaysians-with-financial-challenges\"><span style=\"font-weight: 400;\">Fusion Finance<\/span><\/a><span style=\"font-weight: 400;\">. It\u2019s a combination of traditional finance with AI technology. I think that&#8217;s the unique point of IBPO and of course, we hope that we will be able to keep evolving.<\/span><\/p><div><div id=\"attachment_6947\" style=\"width: 1210px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-6947\" class=\"wp-image-6947 size-full\" src=\"http:\/\/www.ibpo.com.my\/wp-content\/uploads\/2025\/02\/Photo-5.jpg\" alt=\"\" width=\"1200\" height=\"800\" srcset=\"https:\/\/www.ibpo.com.my\/wp-content\/uploads\/2025\/02\/Photo-5.jpg 1200w, https:\/\/www.ibpo.com.my\/wp-content\/uploads\/2025\/02\/Photo-5-300x200.jpg 300w, https:\/\/www.ibpo.com.my\/wp-content\/uploads\/2025\/02\/Photo-5-1024x683.jpg 1024w, https:\/\/www.ibpo.com.my\/wp-content\/uploads\/2025\/02\/Photo-5-768x512.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><p id=\"caption-attachment-6947\" class=\"wp-caption-text\">Marked a strategic commitment with Credit Bureau Malaysia to sculpt an integrated financial ecosystem with innovative AI financial technology, ensuring secure data and providing accurate, personalised financial solutions.<\/p><\/div><\/div><p><b>What has been the most surprising lesson you have learned throughout your entrepreneurial journey that you believe was critical to your growth as a leader?\u00a0<\/b><\/p><p><span style=\"font-weight: 400;\">Of course, throughout the entire journey, we have faced a lot of obstacles in the past. But we just don\u2019t know how to stop and give up. As long as we know, and even myself, I know what is my purpose in life, whatever obstacle we just have to go through with it. This is what we want. We never thought we wanted to give up. Never. We\u2019ll never give up in IBPO. That&#8217;s the reason we keep evolving no matter what.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">I actually watched a movie, there\u2019s a quote in that movie that said, \u201cKeep growing or die\u201d. It\u2019s really quite interesting as an entrepreneur, we have to keep evolving, keep growing or die. That\u2019s the whole purpose of life! Otherwise, how are you able to compete with the people who have been (here) for years in the market? This is the mentality that we want to put in the company.<\/span><\/p><div id=\"attachment_6948\" style=\"width: 2058px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-6948\" class=\"wp-image-6948 size-full\" src=\"http:\/\/www.ibpo.com.my\/wp-content\/uploads\/2025\/02\/Photo-6.jpg\" alt=\"\" width=\"2048\" height=\"1322\" srcset=\"https:\/\/www.ibpo.com.my\/wp-content\/uploads\/2025\/02\/Photo-6.jpg 2048w, https:\/\/www.ibpo.com.my\/wp-content\/uploads\/2025\/02\/Photo-6-300x194.jpg 300w, https:\/\/www.ibpo.com.my\/wp-content\/uploads\/2025\/02\/Photo-6-1024x661.jpg 1024w, https:\/\/www.ibpo.com.my\/wp-content\/uploads\/2025\/02\/Photo-6-768x496.jpg 768w, https:\/\/www.ibpo.com.my\/wp-content\/uploads\/2025\/02\/Photo-6-1536x992.jpg 1536w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/><p id=\"caption-attachment-6948\" class=\"wp-caption-text\">Signs an MoU to host the Fusion Financial System and ANIKA chatbot on TIME dotCom\u2019s triple MEF-certified network that passed a Network Resilience and Risk Assessment Audit based on Bank Negara Malaysia\u2019s Risk Management in Technology (\u201cRMiT\u201d) policy.<\/p><\/div><div>\u00a0<\/div><div><p><b>What has been the most surprising lesson you have learned throughout your entrepreneurial journey that you believe was critical to your growth as a leader?\u00a0<\/b><\/p><p><span style=\"font-weight: 400;\">I think everything started to change after the pandemic. It made me start thinking about how to evolve and change. I think in IBPO, one of the key elements we want to bring into our company is the dynamic culture. We want everyone to be as aggressive as they can, in order to be a better place. We are always trying to improve on our internal process, technology and everything. It\u2019s back to the quote again, keep growing or die.\u00a0<\/span><\/p><div id=\"attachment_6949\" style=\"width: 2058px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-6949\" class=\"wp-image-6949 size-full\" src=\"http:\/\/www.ibpo.com.my\/wp-content\/uploads\/2025\/02\/Photo-7.jpg\" alt=\"\" width=\"2048\" height=\"1365\" srcset=\"https:\/\/www.ibpo.com.my\/wp-content\/uploads\/2025\/02\/Photo-7.jpg 2048w, https:\/\/www.ibpo.com.my\/wp-content\/uploads\/2025\/02\/Photo-7-300x200.jpg 300w, https:\/\/www.ibpo.com.my\/wp-content\/uploads\/2025\/02\/Photo-7-1024x683.jpg 1024w, https:\/\/www.ibpo.com.my\/wp-content\/uploads\/2025\/02\/Photo-7-768x512.jpg 768w, https:\/\/www.ibpo.com.my\/wp-content\/uploads\/2025\/02\/Photo-7-1536x1024.jpg 1536w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/><p id=\"caption-attachment-6949\" class=\"wp-caption-text\">Formed a partnership to integrate global data intelligence with Malaysia&#8217;s first credit reporting agency to be awarded with the globally recognised ISO 27001 Information Security certification, Experian Information Services (MY).<\/p><\/div><\/div><div><p><b>We\u2019re now in a digital age where AI and Big Data are having a major impact. How do you stay motivated, adapt to changes, and continue pushing boundaries in these challenging industries?<\/b><\/p><p><span style=\"font-weight: 400;\">When you step into the technology area, especially AI technology, it will never end because you have to compete with a lot of talented people in the market, not just in Malaysia. So, we have to keep evolving and changing. We\u2019re always looking at the pain points.<\/span><\/p><p><span style=\"font-weight: 400;\">Since the last 2 years, everyone has been talking about AI, but I always think, what\u2019s next? Of course Artificial Intelligence can come with machine learning and even now people are talking about Gen AI, (which is) slightly better than AI.\u00a0\u00a0<\/span><\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-6950\" src=\"http:\/\/www.ibpo.com.my\/wp-content\/uploads\/2025\/02\/Photo-8-scaled.jpg\" alt=\"\" width=\"2560\" height=\"1476\" srcset=\"https:\/\/www.ibpo.com.my\/wp-content\/uploads\/2025\/02\/Photo-8-scaled.jpg 2560w, https:\/\/www.ibpo.com.my\/wp-content\/uploads\/2025\/02\/Photo-8-300x173.jpg 300w, https:\/\/www.ibpo.com.my\/wp-content\/uploads\/2025\/02\/Photo-8-1024x590.jpg 1024w, https:\/\/www.ibpo.com.my\/wp-content\/uploads\/2025\/02\/Photo-8-768x443.jpg 768w, https:\/\/www.ibpo.com.my\/wp-content\/uploads\/2025\/02\/Photo-8-1536x886.jpg 1536w, https:\/\/www.ibpo.com.my\/wp-content\/uploads\/2025\/02\/Photo-8-2048x1181.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/p><p>As long as we are able to capture the <a href=\"https:\/\/www.ibpo.com.my\/fusion-finance-big-data-in-transforming-financial-solutions\/\">big data<\/a> in the market, and provide customised solutions and technology then we will be able to solve the problem. We are trying to combine the dots and improve further on the Gen AI and to provide the Gen AI chatbot into our ecosystem. In fact, we\u2019re actually developing our own AI mobile app.<\/p><\/div><div><p><span style=\"font-weight: 400;\">(The mobile app) is able to advise customers or even provide end-to-end financial solutions to our customers on their personal financial management.\u00a0<\/span><\/p><p><b>Where do you see yourself and your company in the next 5\u201310 years?<\/b><\/p><p><span style=\"font-weight: 400;\">I would say in the next 5 years, we will be able to expand our market into different countries, not just in Malaysia. The next will be the Singapore market, Indonesia and even Thailand &#8211; Southeast Asia market.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">\u00a0<\/span><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-6951 size-full\" src=\"http:\/\/www.ibpo.com.my\/wp-content\/uploads\/2025\/02\/Photo-9.jpg\" alt=\"\" width=\"2048\" height=\"1536\" srcset=\"https:\/\/www.ibpo.com.my\/wp-content\/uploads\/2025\/02\/Photo-9.jpg 2048w, https:\/\/www.ibpo.com.my\/wp-content\/uploads\/2025\/02\/Photo-9-300x225.jpg 300w, https:\/\/www.ibpo.com.my\/wp-content\/uploads\/2025\/02\/Photo-9-1024x768.jpg 1024w, https:\/\/www.ibpo.com.my\/wp-content\/uploads\/2025\/02\/Photo-9-768x576.jpg 768w, https:\/\/www.ibpo.com.my\/wp-content\/uploads\/2025\/02\/Photo-9-1536x1152.jpg 1536w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/><\/p><\/div><p>Joins TalentCorp, Group of Companies under the Ministry of Human Resources for talent acquisition with their MYNext initiative to support and nurture local talents in the fintech field.<\/p><p>\u00a0<\/p><\/div><div><p><b>What advice would you give to young aspiring Malaysians looking to venture and innovate in their industries?<\/b><\/p><p><span style=\"font-weight: 400;\">Just never give up. I understand that the majority of the people are spending time having fun out there. But I think the mentality is the key element to improve further, and to know what is the purpose in life. Of course, not just everything is because of money, you need to have something to really pull you out from &#8211; not just money. When you got a purpose in life, you will never give up and keep going. This is actually the same mentality that we want to bring to the company and to the people. This is what we want, we\u2019ll keep evolving and never stop.<\/span><\/p><p><b>Looking back, what moment are you most proud of in your journey?<\/b><\/p><p><span style=\"font-weight: 400;\">Every single moment is my proud moment. I actually started this company from zero, completely zero. Not even a computer! Just imagine when you\u2019re meeting with a customer, you don\u2019t even have a template for an appointment paper. I just took a blank paper and wrote the customer name and just go for it. I even started this company from an office about 700sqft. I think today &#8211; IBPO office &#8211; we have in total about 40,000 sqft. So I would say every single moment, we enjoy it.<\/span><\/p><p><b>If you could leave behind one legacy as an entrepreneur, what would you want IBPO Group to be remembered for<\/b><span style=\"font-weight: 400;\">?<\/span><\/p><p><span style=\"font-weight: 400;\">We wanted to be part of the society, we wanted to be a contributor &#8211; to contribute to financial literacy to the country and to improve further on the financial literacy rate on how to fully utilise financial technology to life.\u00a0<\/span><\/p><p><b>Outside of business, what keeps you grounded?<\/b><\/p><p><span style=\"font-weight: 400;\">I think work-life balance is really important. When it comes to work, we\u2019re a little more serious and dynamic. When it comes to personal life, we can just be as normal as we can. I think this is the principle, we just don&#8217;t want things to change. We just want to be ourselves (and keep things simple). This has kept me grounded, never forget the past.\u00a0<\/span><\/p><p><b>How do you unwind or release stress?<\/b><\/p><p><span style=\"font-weight: 400;\">I\u2019m a cyclist &#8211; I go for some rides every week, maybe once or twice a week. I run as well, although it\u2019s just 10-20 km a week, and working out. That\u2019s how I release stress and sometimes, I sing a little bit (<\/span><i><span style=\"font-weight: 400;\">*laughs<\/span><\/i><span style=\"font-weight: 400;\">). So it\u2019s all about work-life balance.<\/span><\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-6952\" src=\"http:\/\/www.ibpo.com.my\/wp-content\/uploads\/2025\/02\/Photo-10.jpg\" alt=\"\" width=\"1080\" height=\"970\" srcset=\"https:\/\/www.ibpo.com.my\/wp-content\/uploads\/2025\/02\/Photo-10.jpg 1080w, https:\/\/www.ibpo.com.my\/wp-content\/uploads\/2025\/02\/Photo-10-300x269.jpg 300w, https:\/\/www.ibpo.com.my\/wp-content\/uploads\/2025\/02\/Photo-10-1024x920.jpg 1024w, https:\/\/www.ibpo.com.my\/wp-content\/uploads\/2025\/02\/Photo-10-768x690.jpg 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/p><p><b>More about Andy Lim\u00a0<\/b><\/p><p><b>Impacted Industries<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Financial technology &amp; consultancy.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Property investment, management &amp; solutions.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Private equity investment.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Licensed financing channel.<\/span><\/li><\/ul><p><b>Recognitions<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">SME 100 \u201cFast Moving Companies\u201d in 2018<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">SME 100 \u201cMost Influential Young Entrepreneurs\u201d in 2018\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Top 10 New Generation Malaysian Businessmen To Watch in 2020<\/span><\/li><\/ul><p><b>Innovations\u00a0<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Malaysia\u2019s FIRST AI Fusion Financial System,\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Malaysia\u2019s FIRST AI-powered Virtual Financial Consultant, <\/span><a href=\"https:\/\/anika.ibpo.com.my\/\"><span style=\"font-weight: 400;\">ANIKA chatbot<\/span><\/a><span style=\"font-weight: 400;\">; and<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Malaysia\u2019s FIRST <\/span><a href=\"https:\/\/www.instagram.com\/ibpocoffee\/\"><span style=\"font-weight: 400;\">Fusion Financial Cafe<\/span><\/a><span style=\"font-weight: 400;\"> equipped with the AI-powered Ask ANIKA kiosk.\u00a0<\/span><\/li><\/ul><p><b>Be Inspired by Andy Lim&#8217;s Journey\u2014Transform Your Financial Future!<\/b><\/p><p><span style=\"font-weight: 400;\">Ready to take control of your financial journey? Let IBPO\u2019s expert financial consultants provide the guidance you need. <\/span><a href=\"https:\/\/wa.ibpo.com.my\/?r=wb\"><span style=\"font-weight: 400;\">Contact us today<\/span><\/a><span style=\"font-weight: 400;\"> to explore how our personalised financial solutions can help you achieve your goals.<\/span><\/p><\/div><\/div><div class=\"ceonothumb mx-auto pb-5 text-center\"><div>\u00a0<\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>[xts_html_block id=&#8221;3506&#8243;] The article below is extracted from the original publication published on The Edge: https:\/\/theedgemalaysia.com\/content\/advertise\/the-man-behind-ibpo-group-success-andy-lim The Edge | 10 February 2025 Meet Andy Lim, the Founder and Group Managing Director of\u00a0IBPO Group Berhad, an award-winning holding company specialising in financial solutions. Recognised as one of Malaysia\u2019s \u2018Fast Moving Companies\u2019 with an impressive estimated market [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":7006,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Man Behind IBPO Group\u2019s Success, Andy Lim | The Edge Malaysia - IBPO<\/title>\n<meta name=\"description\" content=\"Explore Andy Lim\u2019s journey to becoming a leader in the financial industry and the visionary driving IBPO Group\u2019s success. 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